PRIVACY POLICY

the processing of personal data in the Azienda Agricola di Passerini Sara

WHAT IS THE PRIVACY POLICY

This information is provided pursuant to EU Regulation 679/2016 and the subsequent national adaptation legislation (hereinafter, overall  "GDPR") and describes how Azienda Agricola di Passerini Sara collects and processes the personal data of users or customers through its website  www.aziendapasserini.it ("Site"), the events organized, or more generally every time that express reference is made to this Privacy Policy.
The expression "personal data" means any information concerning an identified or identifiable natural person. For example, personal data are the name, an identification number, location data, an online identifier.
Azienda Agricola di Passerini Sara may modify, supplement or periodically update this Information, also in consideration of any changes to the applicable legislation or provisions of the Guarantor for the Protection of Personal Data. The substantial changes and updates to the Privacy Policy will be applied and brought to the attention of the interested parties as soon as they are adopted by updating the link to the Privacy Policy in the footer of the Site and by communicating via email to registered users. In the event of changes that significantly affect the rights of the registered user, the communication will be made with reasonable notice.

PURPOSE OF THE PROCESSING AND LEGAL BASIS

The data are processed for the following purposes.
a) Based on the contractual need in order to: 
- manage orders and carry out related activities (eg: sales and after-sales customer assistance, communications with the customer on the status of the order, replies to their requests for information, payment management, etc.);
- manage the user account in case of registration on the Site to use the related services;
- allow adherence to specific and additional services requested by the user from time to time (eg enrollment in courses, enrollment in cultural events hosted in the offices of Azienda Agricola di Passerini Sara and / or in different locations);
- manage product shipments and create waybills;
- follow up on specific user requests (e.g. request for a visit to the offices of Azienda Agricola di Passerini Sara). 

b) Based on the consent expressed by the user, collected from time to time specifically, in order to carry out market research, as well as contact the user and send promotional offers, by e-mail, also through a preventive analysis of consumption behavior aimed at personalizing commercial messages. 

  c) Based on the need to fulfill the legal obligations to which Azienda Agricola di Passerini Sara is subject.
The provision of data for the purposes referred to in point (a) above, as necessary to initiate the sale and delivery of the products and services purchased or for registration on the Sites is mandatory and the refusal to provide the personal data being processed makes it impossible to perform the services requested in relation to the purchase of goods and services on the Sites.

CATEGORIES OF DATA PROCESSED BY THE AGRICULTURAL COMPANY OF PASSERINI SARA

Below is a description of the categories of data we process: 
- Data provided directly by the interested party: all personal data entered on the Site (to proceed with online purchases or to register), or which in any case are provided to Azienda Agricola di Passerini Sara in any way (e.g. in the context of events, participation in courses, etc.). Examples of data provided directly by the interested parties are: the name; address and telephone number; credit card data (processed only for the time necessary for the purchase). More generally, all the data provided to allow the execution of a purchase order, facilitating the delivery of products with the communication of data relating to contact numbers or addresses (eg telephone, email, addresses), participation in courses and / or events, etc.

- Data provided by third parties: these are all personal data that Azienda Agricola di Passerini Sara collects from other sources (eg postal service companies, couriers, data entry companies), to carry out its services. Examples of data provided by third parties are data relating to updates or corrections received during deliveries by couriers or transport partners or third parties, the names of the recipients of the orders, if different from the buyer.
- Data collected automatically: these are navigation data and / or collected through the so-called "cookies". The computer systems and software procedures used to operate the Site acquire, during their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols. This information is generally not collected to be associated with identified interested parties, but which by its very nature could, through processing and association with data held by third parties, allow users to be identified. This category of data includes the IP addresses or domain names of the computers used by users who connect to the site, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the operating system and the user's IT environment.

COOKIES

A cookie is a small file sent by a website and stored in the user's browser while using a website. Cookies can be stored only for the time of use of a specific site (session cookie) or for a longer period of time and independent of the session (persistent cookie). Cookies work in combination with the content of the website and normally have the function of improving the usability and browsing experience on the web (technical cookies). Some types of cookies also allow you to know the contents displayed, the choices selected and each use of the Site by the user. This feature also makes it possible to offer the most useful and relevant advertising to each individual user (profiling cookies). A website can use self-developed cookies (first-party cookies) or use cookies developed by third-party companies (third-party cookies).

In addition to allowing easy use of the Site, Azienda Agricola di Passerini Sara uses cookies for various purposes, including: (i) identifying the user when logging in; (ii) store the products saved in the shopping cart for their purchase; (iii) avoid fraudulent use of accounts or in relation to payments; (iv) profiling the user and then providing him with information on the products of his interest, or other content or personalized offers; (v) provide promotions, content, advertising, related to the user and his preferences and to remember these preferences; (vi) carry out market research; (vii) improve the Site, the offer of products of Azienda Agricola di Passerini Sara and the marketing of the same, etc.


In particular, Azienda Agricola di Passerini Sara uses:
a) TECHNICAL COOKIES: These are cookies necessary for navigation as they allow correct use of the Site and its full functionality. They include cookies that allow the creation of a personalized account, the access, the display of contents in the chosen language at each access, recognizing from which country the user is connecting (and remembering this setting in future accesses), and order management. These cookies are strictly necessary for the functioning of the Site and their deactivation could compromise the experience and the success of navigation. In particular, we use technical cookies for the following purposes: 
- for the management of dynamic web pages, for the geographical identification of users and for the management of last-accessed data;
- to ensure the proper functioning of the web pages;
- for the functioning of the forms (eg Forum registration form);
- for the management of data relating to the amounts and products of the orders 

b) ANALYTICAL COOKIES: used to collect information on the number of users and how they visit the site. Eg: 
-  Google Analytics: the site uses the Google Analytics tool to collect information, in aggregate form, on the number of users and how they visit the site. This tool uses third-party technical cookies for its operation. Information on the processing of privacy by Google is available at the following link: http://www.google.com/analytics/learn/privacy.html Information on the cookies used by Google Analytics, collection and use of this data are available at the following link: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage#gajs. Information to deny consent to the use of third-party cookies by Google Analytics is also available at the following link: http://tools.google.com/dlpage/gaoptout 



Disabling cookies. The user can always decide to block, delete, disable cookies or other similar technologies through the settings of his browser or device. There are many different browsers: each different browser (and in some cases also each different version of the same browser) has its own procedure for deleting cookies. Cookie preferences must be set separately for each browser used, as the features and options offered may vary. It is therefore advisable to visit the support pages of your browser to obtain more information. Furthermore, the user can change the settings relating to Azienda Agricola di Passerini Sara's cookies, including their activation and deactivation, by accessing the dedicated section linked from the footer of the Site under "Use of Cookies". The complete deactivation of cookies could preclude many features, or the correct navigation or display of the Sites or other web pages. 

Acceptance and Waiver of Cookies. At the time of the user's first access to the Site and, in any case, until a choice is expressed, the user will be asked to provide his consent to the use of third-party analytical cookies. In particular, consent may be provided by continuing to browse.

RECIPIENTS OR CATEGORIES OF RECIPIENTS OF THE DATA

The data may be processed by third parties carefully selected for reliability and competence who act, as data processors, in the name and on behalf of Azienda Agricola di Passerini Sara on the basis of contractual agreements and specific instructions, as this is necessary. or appropriate in order to carry out activities, including instrumental or ancillary, relating to the purposes of the data processing indicated in this information, the main one of which consists in the supply of goods or services requested by the interested party (eg: postal service companies, couriers, companies of data entry, companies that manage marketing and newsletters, etc.).

Furthermore, the personal data of users can be communicated within Azienda Agricola di Passerini Sara. For example, if you purchase a course or service on the Sites, your data will be processed by the relevant company from time to time.

In any other case, except as provided for by the applicable legislation, personal data are not transferred and / or communicated to third parties.
 

TRANSFER OF DATA TO COUNTRIES NOT BELONGING TO THE EU

If personal data are transferred to countries outside the European Union, the transfers will take place in compliance with the provisions established by the GDPR in order to ensure an adequate level of protection. In particular, the transfers will take place through the conclusion of Standard Contractual Clauses approved by the European Commission, the copy of which can be obtained by means of a specific request to be sent to the contact details contained in this information.

DATA RETENTION PERIOD

As soon as the personal data are no longer necessary for the purposes for which they were collected, Azienda Agricola di Passerini Sara will delete them, unless the law requires archiving obligations or if the user has not consented to the processing for a longer time or to their archiving. In particular, following the deactivation of the account or, for unregistered users, the completion of the order, Azienda Agricola di Passerini Sara will keep the personal data that are necessary for: 
- fulfill the requests of the authorities within the scope of their competences;
- defend or assert any existing or potential claim;
- manage any complaint concerning the contract or orders concluded. 

The retention period of the data necessary to achieve the aforementioned purposes is linked to the limitation period of a claim which in many cases is equal to 10 years. Azienda Agricola di Passerini Sara will retain personal data after this time has elapsed only when required to comply with legal obligations or in the event of extraordinary claims and complaints that reasonably require the personal data to be kept.

The user may oppose this treatment at any time by sending a request to the contacts indicated in the "Rights of the interested parties" section.

RIGHTS OF THE INTERESTED PARTIES

Pursuant to the GDPR, each user has the right to access their personal data and to obtain confirmation of the existence or not of their personal data, even if not yet registered, and their communication in an intelligible form.
In particular, each user has the right to obtain from Azienda Agricola di Passerini Sara access to their data, as well as any information regarding the methods and characteristics of the processing.

In addition to the above, the user, in the cases provided for by law, has the right to receive their personal data in a structured, commonly used and legible format, as well as the right to transmit such data to another data controller without impediments. Furthermore, each user has the right to obtain from Azienda Agricola di Passerini Sara the updating, rectification or integration of their data. The user also has the right to have their personal data deleted as well as to limit their processing in the cases provided for by law.

In the end,  each user has the right to object, in whole or in part, to the processing of personal data concerning him / her if the processing is based on the legitimate interest of the owner, as well as for direct marketing purposes.

The requests referred to in the previous points should be addressed to the contacts of the owners indicated in the "Data Controller" section below. Requests must be addressed to the owner of reference for the relevant activities. If you have doubts or want more information about the data controller relevant from time to time, please contact Customer Service.

HOLDER OF THE TREATMENT

The data controller is: 
- Azienda Agricola di Passerini Sara, with registered office in Florence (FI), via Francesco Domenico Guerrazzi 11, CAP 50132, VAT number: 05923160484, PEC address Azienda Agricola di Passerini sarapasserini@pec.it,  as regards (i) the processing activities on the Site (e.g. operation of the Site, cookies, e-commerce), as well as (ii) the Azienda Agricola di Passerini Sara newsletters and, if authorized from time to time by the user, other communication activities;
- Azienda Agricola di Passerini Sara, with registered office in Florence (FI), via Francesco Domenico Guerrazzi 11, CAP 50132, VAT number: 05923160484, PEC address Azienda Agricola di Passerini sarapasserini@pec.it, as regards (i) the activities processing in the other locations managed by the same, including in relation to the courses and events held at the same;

If you have doubts or want more information about the data controller relevant from time to time, contact Customer Service at the following address: info@aziendapasserini.it.